Bank of America | Museums on Us
On the first full weekend of every month, BOA cardholders enjoy free access to more than 200 museums and cultural institutions in the United States. Matching up museums with idioms and synonyms for “free” was fun. Sometimes we started with the museum; other times we started with the idiom and tried to find the right museum.
Mars Corporate
Mars, the candy company, is a global food giant with a pet food division, Waltham, based in the UK. Waltham conducts scientific research into pet care and nutrition and works with several animal breeds. Once we heard that they had come up with a dog food that also cleaned teeth, this visual quickly came to mind.
Bank of America | ATM Billboard
Bank of America has the second largest ATM network in the U.S. with about 16,000 ATMs nationwide. Our assignment was to depict the bank’s ATM coverage in Boston, Miami, San Francisco and Washington, DC.
We could have shown maps festooned with ATM icons, but we went in the other direction. We let the viewer imagine that there were so many ATMs that if a dart was tossed at random, it would hit one of them.
The idea was conceived with giant darts attached to the billboards, but there were logistical and local ordinance issues. We solved them with a trompe l’oeil effect with, in some cases, a small extention at the top of the billboard. From most angles the dart looked convincingly 3D. We also wanted to use a more colloquial headline, “Yeah, we have an ATM there, too,” but the client’s grammar police intervened.
Lowe’s | Holiday Billboard
Every designer begins by collecting images, symbols or icons, and then looks for that unique connection where two of them can transform each other. I started with holiday symbols, and once I sketched a candy cane, the flutes in a drill bit came to mind.
E*Trade
This print campaign reflects E*Trade’s pugnacious style of confronting established brokerages while empowering people to take control of their own finances. We also reinforced branding by splitting the headlines into E*Trade’s asterisk colors. This helped add drama, too. Here are a few examples:
Swanson Broth and Stock
Swanson print ads almost always contain recipes. Here are a few that don’t.
To help consumers understand the difference between broth and stock, we created a symmetrical page that in one orientation is an ad for stock and, flipped around, an ad for broth. Stock aligns visually with meat, and broth with vegetables and sides.
Swanson is the only major broth without MSG or other artificial ingredients. One of several competitive ads.
Serious cooks know that cooking with stock keeps meat tender and juicy.
Previous recipe ads only featured close-up food styling. We created a new campaign that added humanity.
Food shots, but with a strong branding idea:
Levitra
A tongue-in-cheek way of communicating the surprising news that ED can be caused by high blood pressure or diabetes.
IAT High School Curricula
IAT is a publisher of STEM curricula for middle school, high school and college. The courses are unique because students learn science and math by solving real-world problems, not abstractions. These ads were used to pitch the curricula in school districts around the country.